Established in 1917, the modest watchmaking factory of Schlup & Co. in Lengnau, Switzerland, soon grew to become the pioneering watchmaker we know today as Rado. Remaining at the forefront of innovation in design & material since their debut Rado Golden Horse Collection in 1957, Rado has consistently introduced the world to new materials and designs.
The longstanding ethos of the brand – If we can imagine it, we can make it – is a testament to their ability to adapt seamlessly to the zeitgeist. From the introduction of hardmetal and sapphire crystal in the ’60s, to the development of their proprietary high-tech ceramic and Ceramos in the ’90s, Rado is regarded as one of the most forward-thinking watchmakers in the industry. With several prestigious design accolades to their name, including the German Design Award, Red Dot Award and iF Design Award, the brand’s excellence in the craft is well-documented.
From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next. We’re proud of our heritage of innovation, which has continually introduced the unexpected into Swiss watchmaking.