Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories.
Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.
Diesel's philosophy has remained the same since the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. Diesel thrives on change: it produces no less than 3,000 new products every season and each one derives from a process of enormous creative freedom, ensuring constant innovation.
The collections housed at the UB City store, include: Diesel, Diesel Black Gold (the contemporary line designed by Andreas Melbostad) and Diesel Kids. Diesel is not just apparel and denim: it's a lifestyle, which has been interpreted through licenses (under the creative leadership of Andrea Rosso).