AMPM, named after their founders Ankur and Priyanka Modi, was established in 2002 as a luxury-prêt offering, creating a line for women who wanted India-modern.
Over the past 15 years, this truly dynamic team have propelled their label into a serious fashion force due to its unique aesthetic, which has continuously remained elegant, subtle and classic. This creative couple has worked together in effortless tandem, complementing each other's skills and areas of expertise.
Increasingly known for their eloquent designs which represent impeccable style and femininity, they are self-confessed worshippers of quality, keenly focused on wearability, comfort and style. Their fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated.
Their style speaks of soft grace, confident subtlety & inherited class.